Place branding strategies through Winter Olympic games

期刊文章

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André Richelieu, Yen-Chun Lin, 豪杰凌和 Yi Xian Philip Phua

Managing Sport and Leisure

10/2024

摘要

Winter Olympic games;major sporting events;place branding;public diplomacy;sport diplomacy;soft power;sportainment

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題名: Place branding strategies through Winter Olympic games
創作者：: André Richelieu (作者) - Université du Québec à Montréal
Yen-Chun Lin (作者) - National Taipei University
豪杰凌 (作者)
Yi Xian Philip Phua (作者) - Nanyang Technological University
學術資源類型: 期刊文章
出版日期: 10/2024
出版資訊: Managing Sport and Leisure
語言: 英語