Relative importance of competing marketing strategies on different customer metrics: a meta-analytic review of customer equity drivers

期刊文章

同儕審查

Valter Afonso Vieira, Diego Nogueira Rafael 和怡君歐

European Journal of Marketing, 卷.58(11), 頁碼.2445-2472

2024

摘要

Customer equity drivers;Customer loyalty;Customer satisfaction;Meta-analysis;Moderators;Word of mouth

1 檢視次數

題名: Relative importance of competing marketing strategies on different customer metrics: a meta-analytic review of customer equity drivers
創作者：: Valter Afonso Vieira (作者) - Universidade Estadual de Maringá
Diego Nogueira Rafael (作者) - Universidade de Sorocaba
怡君歐 (作者)
學術資源類型: 期刊文章
出版日期: 2024
出版資訊: European Journal of Marketing, 卷.58(11), 頁碼.2445-2472
語言: 英語