Abstract
Entrepreneurship involves opportunity recognition and resource acquisition that lead to innovation. This research proposed a practical-oriented course that aims to guide design students to develop entrepreneurship-based design practices and apply them in new-product development. This study adopted action research with 19 graduate students majoring in design as participants. The course offered experiential learning opportunities for synthesizing knowledge and practices of entrepreneurship and design in a project-based assignment. Students conducted a new-product development process to transform an idea into a business concept. The process consisted of three main stages: design brief and opportunity analysis, ideation and business modeling, and prototyping and validation. An online questionnaire and focus-group interviews were conducted to understand students' self-efficacy in learning at each stage. Results indicate that the pedagogical approach enables design students to develop competencies in entrepreneurship and promoted them in applying entrepreneurial concepts to new-product development. According to the teaching practice research, this paper provides conclusions and suggestions for future work on developing curricula and pedagogical approaches.