The Obama Effect: An Exploratory Study on Factors Affecting Brand Recall in Online Games

Journal article

Peer reviewed

豪杰凌, S. L. Quah and F. Zainuddin

International Journal of Trade, Economics and Finance (IJTEF), Vol.1(1), pp.1-5

2010

Abstract

Brand;Online Games

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Title: The Obama Effect: An Exploratory Study on Factors Affecting Brand Recall in Online Games
Creators - without role: 豪杰凌
S. L. Quah
F. Zainuddin
Publication Details: International Journal of Trade, Economics and Finance (IJTEF), Vol.1(1), pp.1-5
Identifiers: 9957774809106774
Academic Unit: Department of Physical Education, Hsinchu Teachers College, National Tsing Hua University
Language: English
Resource Type: Journal article