- Title
- The determinants of email receivers' disseminating behaviors on the internet
- Creators - without role
- Hung-Chang Chiu - National Tsing Hua UniversityYi-Ching Hsieh - National Central UniversityYa-Hui Kao - Chunghwa Telecom Co., Ltd.Monle Lee - Indiana University South Bend
- Publication Details
- Journal of Advertising Research, Vol.47(4)
- Identifiers
- 9957770710706774
- Academic Unit
- Institute of Technology Management, College of Technology Management, National Tsing Hua University
- Language
- English
- Resource Type
- Journal article
Journal article
The determinants of email receivers' disseminating behaviors on the internet
Journal of Advertising Research, Vol.47(4)
12/2007
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