Using Total Data Quality to Measure the Effectiveness of Personalization Techniques on Marketing Activities

Journal article

Jyun-Cheng Wang, S.-Y. Hung, C.-Y. Ku, S.-. Huang and P.-J. Su

International Journal of Management Theory and Practices International Journal of Management Theory and Practices, Vol.5(1), pp.13-22

2004

Abstract

Personalization Techniques;Total Data Quality

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Title: Using Total Data Quality to Measure the Effectiveness of Personalization Techniques on Marketing Activities
Creators - without role: Jyun-Cheng Wang - 國立清華大學科技管理學院服務科學研究所
S.-Y. Hung
C.-Y. Ku
S.-. Huang
P.-J. Su
Publication Details: International Journal of Management Theory and Practices International Journal of Management Theory and Practices, Vol.5(1), pp.13-22
Identifiers: 9957772660306774
Academic Unit: Institute of Service Science, College of Technology Management, National Tsing Hua University
Language: Traditional Chinese
Resource Type: Journal article