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“Why am I so perfect?” Consumer narcissism and brand attitudes: The roles of self-concept and preferential treatment.
期刊文章

“Why am I so perfect?” Consumer narcissism and brand attitudes: The roles of self-concept and preferential treatment.

Eurasian Business Review
29/12/2026

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url
https://doi.org/10.1007/s40821-025-00335-5檢視
“Why am I so perfect?” Consumer narcissism and brand attitudes: The roles of self-concept and preferential treatment.

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詳細資料

題名
“Why am I so perfect?” Consumer narcissism and brand attitudes: The roles of self-concept and preferential treatment.
創作者:
Danny Teng-Ti Kao - 國立清華大學, 教育心理與諮商學系
學術資源類型
期刊文章
出版資訊
Eurasian Business Review
期刊等級
SSCI
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