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台灣上市公司策略聯盟宣告對股東財富之衝擊
Journal article

台灣上市公司策略聯盟宣告對股東財富之衝擊

琬喻 張, 志旋 劉 and 世章 洪
管理學報 管理學報, pp.617-653
2003

Abstract

策略聯盟;事件研究法;股價;異常報酬;Strategic alliance;Event study mothodology;Stock price;Abnormal return
Strategic alliance is critical to firm growth and performance. In this paper, we use the event study methodology to examine investor reactions to firm announcements of strategic alliances. A sample of 140 strategic alliance announcements during 1996 and 2000 in Taiwan was obtained. Our findings show that announcements of strategic alliances had a positive effect on firm valuation. More specifically, such effect was only significant for small firms. The results also show evidence of information leakage before the alliance announcements.

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