Abstract
Based on the grounded theory, this paper explores the business model of entering the emerging market for Taiwanese SMEs by a two-stage approach. The first stage is based on the collection and inductive analysis of related literature theory and the secondary data in order to form the research framework. The second stage is based on this framework to explore the possible business model for Taiwan’s SMEs in entering an emerging market through interviewing the experts related to the Indonesia’ s market. Finally, we suggest four business models: (1) Dot connecting strategy, becoming a key partner of international leading manufacturers in Indonesia by focusing on the niche complementary to the resources of international manufacturers through the “intermediary advantage” platform between Indonesia and the advanced countries. (2) Revival strategy, linking and assisting the Taiwanese companies who have entered the traditional industries in Indonesia to upgrade/transform while developing local business opportunities through them. (3) Seed breeding strategy, connecting Indonesian alumni and Taiwanese social enterprises from Taiwan universities to link the networking and local business opportunities in Indonesia. (4) Bricolage strategy, establishing a long-term bilateral platform to connect the ASEAN network resource and think tank, in order to build the bilateral industry knowledge and the development of cooperation opportunities to achieve a successful and bilateral cooperation.