Abstract
This study explores the innovation process of the crafts industry that transforms "creativity" into "business." The crafts industry's way of change is achieved in three stages: "creative arts and lifestyles," "innovation in everyday life," and "branding," and is coordinated with the four design processes "originates from culture, in the form of products, applied in daily life, and achieved through branding." Designers first explore cultural meaning in the product design process. They then translate cultural features into products suitable for daily life through the brainstorming, concept development, and design stages. The value of the creative arts and lifestyles industry is displayed through craft work combined with cultural heritage, aims to meet needs in daily life, and establishes a brand spirit. This innovation process eventually converges into a way of change that can be used as a business model: "that which is above form is called the way, and that which is within the form is called a concrete thing; transformation and shaping are what we call change; carrying this out and operating with it is what we call generalizing the method; taking the result and setting it forth for all the people, we say, the business of life." This study follows the core framework of "Tao-Qi-Pien-Tong," proposes corresponding theories, and conducts case studies on products of two crafts brands to verify the feasibility and appropriateness of this business model. This study hopes to provide findings on the crafts industry's business model for craft companies to reference in the innovation process, responding to the ideal that "crafts cannot go unnoticed and art is not lost" to achieve sustainable development.