Abstract
The purpose of this study attempts to explore the career path of non-game pet owners from the view of serious leisure theory. Snowball sampling, in-depth interview and Grounded theory were applied to the interviewee who fitted the research purpose, and were chosen from the Netnews of turtle-family. The study results indicated that there are five stages existing in the career, and the essence of five career stages of non-game pet owners are illustrated clearly, five sets of causal conditions, seven sets of context, five sets of intervening conditions, five sets of action/interaction strategies, and five sets of consequences are applied in this model. According to the study results, there are two themes discussed in this research, one is the importance of community to the development of serious leisure career, and the other is the comparison of serious leisure career stages between Stebbins' (1992) and this research. Finally, the results provided significant implications for future researches.