Abstract
This paper draws on the literatures of institutional entrepreneurship and strategy-as-practice to examine how actors engage with micro-level strategic actions to change or transform institutional structures. Empirically‚ we use the naturalistic inquiry approach and focus on the case study of ITRI’s development of Advanced Research Program during 1987-2009. Our conceptual framework is centered on the strategies of bricolage‚ brokerage‚ and communication (B.B.C.) that form a typology to explain processes of institutional entrepreneurship.