- Title
- 賽事認同與商品屬性對授權商品購買意願的影響－知覺價值的中介效果
- Creators - without role
- 賢哲 黃
- Identifiers
- 9957771016906774
- Academic Unit
- Department of Physical Education, Hsinchu Teachers College, National Tsing Hua University
- Resource Type
- Journal article
Journal article
賽事認同與商品屬性對授權商品購買意願的影響－知覺價值的中介效果
2022
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