Abstract
This empirical study used SPSS 10.0 and LISREL 8.52 software to resolve the structural equation model among leisure involvement, leisure experience, and attachment of tourists in Nantou Shui-Li Snake Kiln Ceramic Park. Only the correlation examinations of leisure involvement, leisure experience, and attachment of tourists in leisure and recreational area could be found in the past. However, in this study, we examined that the tourist's leisure involvement had significant cause and effect relation to their experience; the tourists' experiences were also the mediator variables between their leisure involvement and attachment. The place attachment was mostly discussed in past researches. In this study we inferred not only the place attachment was important for tourist, but also the service attachment, products attachment and image attachment were strongly influential component in cultural industry and the inference was also proved. This study suggested the Snake Kiln Ceramic Park manager could reinforce tourists' centrality involvement, symbolic involvement; enhance tourists' sensory experience and emotional experience; improve tourists' place attachment was the weakest one before to make cultural industrial more competitive.