Abstract
An optimization method and system of matching a product experiencing activity with participants are disclosed. The method comprises the following steps: storing, in a memory, personal information of the applicants collected by conducting an investigation with questionnaires; clustering the personal information of the applicants to form a plurality of characteristic sample groups; evaluating a weight value of each of the applicants in each of the plurality of characteristic sample groups to produce a representative for each of the plurality of characteristic sample groups in accordance with the weight values; selecting a plurality of candidates to participate the experiencing activity in coordination with the characteristic sample groups and the representative according to an activity restriction of the experiencing activity; and notifying the candidates to participate the experiencing activity.