Abstract
An optimization method and system for matching product experience activity with participants are disclosed. The method includes the following steps: collecting the personal information of the applicants; clustering the personal information of the applicants to form a plurality of characteristic type groups; evaluating the weight value of each applicant to determine the representative person of the plurality of characteristic type groups; matching the participants by considering the limitation of the product experience activity and the representative person of the plurality of characteristic type groups; and informing the applicants of the matching results.