專業

My research focuses on data-driven approaches to understanding consumer behavior in tourism and service industries. I apply text mining, sentiment analysis, and natural language processing—including large language models such as GPT—to analyze user-generated content such as online reviews. Current work examines how AI-generated content influences tourist decision-making and how opinion mining can reveal service quality insights from digital platforms.

研究單位

約聘教授, 推廣教育中心