專業

My research focuses on data-driven approaches to understanding consumer behavior in tourism and service industries. I apply text mining, sentiment analysis, and natural language processing—including large language models such as GPT—to analyze user-generated content such as online reviews. Current work examines how AI-generated content influences tourist decision-making and how opinion mining can reveal service quality insights from digital platforms.

研究單位

約聘教授, 推廣教育中心

學歷

Business Administration
09/1999–31/07/2004, 哲學博士, 國立臺灣大學
Computer Science
09/1993–31/07/1995, 理學碩士(MSc, MSc, MSci, MSi, ScM, MS, MSHS, MS, Mag, Mg, Mgr, SM, 或 SM), National Tsing Hua University (Taiwan, Hsinchu) - NTHU
Mathematics
09/1990–31/07/1993, 數學學士(BMath), National Tsing Hua University (Taiwan, Hsinchu) - NTHU